About Adjust
Adjust is a company of AppLovin (Nasdaq: APP) and is headquartered in Berlin, Germany. It aims to help a large number of applications achieve monitoring and business growth on multiple platforms from mobile to connected TV. It is deeply trusted by marketers around the world. Whether it’s a fast-growing digital brand or a brick-and-mortar company testing the app waters, Adjust can help guide their app marketing journey. Adjust’s powerful suite of measurement and analytics provides deep insights into marketing performance, key insights, and essential tools to help marketers achieve superior results.
[Adjust]Ignite Mobile Marketing Summit Shenzhen Station and Adjust’s 10th Anniversary Party were held on October 17, 2024 at the Shangri-La Hotel, Nanshan, Shenzhen and concluded successfully. Huajin Global is honored to be invited to participate in this summit. At the summit, Adjust not only once again teamed up with Sensor Tower to launch the “China Application Global Report: Global Growth Influence and Market Opportunities” report, but also invited many industry experts to share in-depth Trends and insights into the overseas market. It is hoped that this will help Chinese application developers to quickly seize opportunities in the global market while mastering the password to obtain customer traffic.
China’s application overseas has been going for more than ten years. Empowered by digital technology, developers continue to explore emerging markets overseas to seek new growth opportunities. This year marks Adjust’s tenth year of entering the Chinese market. Simon (Bobby) Dussart, CEO of Adjust, said: “We are delighted to have been with Chinese application overseas companies for ten years and become an important part of their overseas journey. With the With the continuous adjustment of privacy policies and the innovation of AI technology, overseas application developers will face more challenges and opportunities. In the future, they hope to solve them through Adjust’s advanced attribution methods and predictions including AI Increment (InSight) and machine learning. Next-generation tools such as solutions enable marketers to build future-proof marketing strategies and achieve strong growth globally.”
At this summit, Adjust also solemnly released the “China Application Overseas Report: Global Growth Influence and Market Opportunities” jointly launched with Sensor Tower. Chris Rupp, Adjust’s head of business in China, not only shared the reasons behind the continued expansion of Chinese applications in the global territory, but also conducted an in-depth analysis of the rising emerging markets and application categories that perform well in the global market.
Adjust China Business Leader Chris Rupp
When it comes to Chinese apps exporting overseas, Chris shows great confidence. He said: “Chinese apps are far ahead of the global market in terms of downloads and revenue. These apps are most prominent in the United States, Southeast Asia and Europe, Africa and the Middle East, and they are using cutting-edge technology and data-based personalized services to reshape User experience in different industries. In addition, the popularity of short drama platforms and AI applications fully proves that Chinese developers are leading new industry trends and global influence.”
Adjust’s “China Apps Going Global Report: Global Growth, Influence and Market Opportunities” has been released. Through rich data and insights, the report provides an in-depth analysis of the reasons behind the continued expansion and increasing influence of Chinese applications in the global landscape. In addition, the report not only focuses on the main distribution areas and application categories of China’s overseas applications, but also further reveals the emerging markets and development opportunities that are emerging around the world. In which overseas markets do Chinese apps perform well? Where is the next overseas target for Chinese developers? Download the report to learn about the winning strategies and industry trends behind this. (Contact our email editor on the homepage to get the report.)
In 2024, Chinese application developers will continue to explore different markets and industries and continue to reshape the global application landscape. Although games are still a key track, the rapid rise of AI and short drama applications has also opened a new era of overseas growth for applications. To this end, Abbie Li, Senior Director of New Customer Business from Sensor Tower, shared the title of “Insights on the AI Application Market in 2024” and said that judging from the downloads and revenue of the entire AI application market, this field has shown Not bad growth.
The mobile marketing industry is changing rapidly. Faced with increasingly complex privacy regulations, rising customer acquisition costs, and the huge opportunities brought about by multiple platforms such as web pages, PCs, and game consoles, how can developers acquire customers efficiently? In addition, during the global economic downturn, what opportunities and growth points have emerged for the mobile gaming industry, which is growing against the trend? AI technology is changing the industry. How can developers use new channels, new technologies, and new platforms to expand their businesses? Faced with these hot topics in the industry, many industry luminaries shared their respective opinions at the roundtable forum with the themes of “Diversified Customer Acquisition: Successful Strategies for Cross-Platform Buying” and “Commercial Breakthrough: Best Practices for the Growth of Games and Applications” insights, and provides practical suggestions for those who go overseas to draw a successful conclusion in 2024.
Shirley Luo, Head of Marketing for Adjust China, said: “This is the second time Ignite has landed in Shenzhen. The positive feedback from the industry and the enthusiasm of the guests have strengthened our determination to continue to consolidate this communication platform. In the future, we look forward to more senior people I can share on Adjust Ignite and analyze and predict the development and changes of the mobile marketing industry from various perspectives. I hope that through our joint efforts, we can further promote the healthy development of the mobile marketing industry and benefit more people.”