On December 20, Huajin Overseas was invited to participate in a private salon sharing meeting for overseas e-commerce and upstream and downstream ecological partners organized by IMILE and platform parties. The meeting was held at the Coolpad Conference Hall of Hilton Garden Inn Shenzhen Science and Technology Park from 14:00 to 17:00 on December 20.
The conference focused on four major topics: first, the social platform that 850 million young people love to play; second, the full-link solution for social platforms; third, insights and strategies for the peak season of social platforms in Europe, America and the Middle East; and fourth, sharing of successful cases.
With a DTC traffic pool of over 850 million young people, super-high stickiness, acquaintance social interaction, love of interaction and sharing, it brings together high-quality buyers from around the world and will become the fastest growing platform in the world in 2023. Its core markets are the United States, Europe (Canada, the United Kingdom, Germany, France, Mexico, etc.), the Middle East (Saudi Arabia, the United Arab Emirates, Kuwait, etc.) and parts of Asia. The core user group audience is positioned at millennials and Generation Z. The T1 market has a very high penetration rate and exceeds the sum of Facebook+Instagram+Messenger. It has a strong purchasing power of over $4.4 trillion. The average per capita planned consumption of 25+ is $802, which is 1.6X that of ordinary American consumers. Close friends have become their trusted source of seeding; the influence of celebrities and close friends on their shopping decisions is as high as 4 times. 78% of DTC consumers buy new products because of recommendations from friends. They also embrace the AR try-on, try-on and try-on makeup experience, which increases the purchase intention by 2.4 times and the conversion rate by 94%.
The meeting deeply shared operational strategies and the three steps of DTC brand growth: brand building in the marketing stage, brand growth stage and brand achievement stage, breaking down brand goals, key results, marketing strategies, and related product recommendations and creative strategies one by one.
At the same time, we will share in-depth Q5 insights and operational strategies, relevant product selection insights + hot product delivery, sharing of high-conversion materials, advanced product function strategies and related data.
In addition to Europe and the United States, it is also the most commonly used application in Middle Eastern countries such as Saudi Arabia. Users open it more than 45 times a day, and 71% of parents in Saudi Arabia are using it. The Middle East has always been iMile’s advantageous market. . iMile was founded in Dubai in 2017. Through its own technical team and the development of digital systems, it has already established a mature logistics system, with a local signing rate of more than 90% in the Middle East. In addition to deepening its traditional advantages in the Middle East market, iMile has accelerated its pace of globalization and successfully entered emerging markets such as Mexico, Australia, Italy, Hungary, Spain and South Africa, providing customers with comprehensive customized logistics solutions. Tim Zhang, head of iMile’s China business, will attend the roundtable as a special guest to share powerful logistics solutions from cross-border direct mail parcels to express customs clearance in the destination country, and then to terminal delivery services. iMile, in conjunction with platform parties, will bring exclusive insights into the development of e-commerce in the core business areas of the Middle East from marketing advertising, growth strategies, logistics and other aspects, unlocking the new trend of e-commerce in 2025.
Related successful cases: Centrepoint was founded in Kuwait in 2005 and is one of the largest fashion retail e-commerce companies in the Middle East. It currently has 138 stores in the UAE, Saudi Arabia, Kuwait and other countries. Those who know this company know that it is a Chinese company.
Focusing on the new development trend of e-commerce in Europe, America and the Middle East, we will deeply explore the new potential of e-commerce going overseas in 2025. If you also want to make money in the local tyrant markets in Europe, America and the Middle East, please scan the QR code below to contact the editor and be the first to grasp the new trend of going overseas in 2025! In addition, the new year is about to begin, and I have good news for everyone. The new policy of the platform in 2025 has very strong incentive rules! Confirm the cooperation and complete the account opening from January 2 to January 10, 2025. Depending on the customer’s potential, you can get a no-threshold incentive coupon amount ranging from $1K to $3K. For more news, please scan the QR code below to contact the editor.
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