“As the world’s leading technology company, Google is not only famous for its search engine, but also occupies an important position in advertising, cloud computing, artificial intelligence and other fields. This article will give you an in-depth understanding of Google’s background and how its advertising campaigns work.”
On March 7, 2025, Huajin Overseas was invited to participate in the Google e-commerce empowerment event in Shenzhen Shenye Shangcheng, which brought good benefits to partners: Google Ads advertising bonuses are limited-time promotion. Recently, there is a Google advertising bonus benefit (only for new customers). You have the opportunity to enjoy up to 18,000 RMB advertising bonuses. Later, 3,000/6,000/9,000 or no bonus activities will be restored. Websites that can be launched in the near future, please contact us to open an account
The meeting detailed the creation of high-quality independent sites with high traffic conversion, how to quickly and effectively detonate traffic, and the four principles of high-conversion materials:
Please contact us for details of the meeting, as well as more advertising strategies and optimization techniques!
01—About Google
1.Founding and Development
Founded by Larry Page and Sergey Brin in 1998, Google initially focused on search engine technology and has now expanded into multiple areas, including advertising, cloud computing, hardware, and artificial intelligence.
2.Core Business
- Search Engine: Google Search is the most commonly used search engine in the world, with a market share of over 90%.
- Advertising Platform: Google Ads is one of the world’s largest online advertising platforms, helping companies display ads on search engines and partner websites.
- Cloud Computing: Google Cloud provides enterprise-level cloud services, competing with Amazon AWS and Microsoft Azure.
- Hardware Products: Including Pixel phones, Nest smart home devices, etc.
- Artificial Intelligence: Google has invested heavily in the field of AI and developed open source tools such as TensorFlow.
3.corporate culture
Google is known for its innovative and open culture, encouraging employees to come up with new ideas and supporting personal projects through a “20% time” policy.
A group photo taken at Google on March 7, 2025
02—Analysis of Google Ads Campaign
1.Introduction to Google Ads Platform
Google Ads is Google’s core advertising product, which allows companies to display ads on search engines, YouTube and other platforms through bidding.
2.Ad type
- Search ads: Text ads that appear when users search for keywords.
- Display ads: Ads that appear on partner websites in the form of images or videos.
- Video ads: Mainly played on YouTube, supporting multiple formats.
- Shopping ads: Display product images, prices and other information in search results.
- App ads: Promote mobile apps and help users download them.
3.Advertising delivery mechanism
- Keyword bidding: Advertisers select keywords and bid, and ads are displayed when users search.
- Quality score: Ad ranking depends not only on bids, but also on ad relevance and user experience.
- Precise targeting: Advertisers can target ads based on user location, interests, etc.
4.Advertising effectiveness evaluation
Google Ads provides detailed data analysis tools to help advertisers evaluate key indicators such as click-through rate and conversion rate and optimize advertising strategies.
5.Successful cases
- Small businesses: Reach nearby customers with local search ads.
- E-commerce platforms: Increase product exposure and sales with shopping ads.
- Brand promotion: Increase brand awareness on YouTube with video ads.
Advantages of Google Ads
1.Global coverage: Google Ads can reach billions of users around the world.
2.Precise targeting: Accurate delivery based on user behavior to improve advertising effectiveness.
3.Flexible budget: Advertisers can set budgets according to needs and control costs.
4.Data-driven: Real-time data analysis helps optimize advertising strategies.
Conclusion
Google is not only a giant in the technology field, its advertising platform also provides companies with powerful promotion tools. Through Google Ads, companies can accurately reach target users and enhance brand influence and sales performance. In the future, with the advancement of technology, Google Ads will continue to lead the innovation of digital marketing.
If you are interested in Google Ads, please contact us to learn more about advertising strategies and optimization techniques!